Sushmita Balasubramaniam

Sushmita Balasubramaniam

Sushmita Balasubramaniam

Domain Lead – CX & Commerce

South Asia, Insights Division, Kantar

A high-impact Market Research and Consumer Consulting professional with 28 years of experience, Sushmita thrives on unearthing consumer insights for marketing decision making.

She spent the first fourteen years of her career in TNS India, where she fell in love with research and insights. She joined Technopak Advisors in 2006, as a Consumer Insights Expert and was one of the founding members of Envirosell India where she trained under Paco Underhill – Founder and CEO of Envirosell Inc, USA.

She has worked for more than a decade in the area of Retail & Shopper marketing & research and in her role as the Commerce Domain Lead in Kantar India, she developed unique protocols geared towards developing markets and evolving retail channels.

She has been the Customer Experience Domain lead for the South Asia region since 2019 and has been working closely with internal teams and clients on redefining, recrafting new customer experiences for products & services in the post pandemic era.