Customer experience is the heart of the relationship between a business and its customers. It’s more than just the COVID-19 pandemic where 61% of consumers say their priorities keep changing because of everything going on in the world. As a result, the way they interact with brands is evolving, and so is the idea of Customer Experience.

Brands that want to increase customer acquisition, customer loyalty, customer engagement and drive growth need to think about delivering more exceptional experiences and connecting with customers in more dynamic ways. Positive customer experience is a way of standing out from competitors. As more brands compete for public attention and more options are readily available, CX provides a way to put your product and brand at the forefront. Adapting customer experience to changes isn’t easy;

64% of consumers wish companies would respond faster to meet their changing needs, while

88% of executives think their customers are changing faster than their business can keep up.

CX is not just limited to Chief Marketing Officer’s (CMO) or the Chief Operating Officer’s (COO) or the Sales/ Product/Talent/Tech and IT/operations. This is a pivotal moment for the C-suite. Leaders who push beyond traditional CX strategies and redefine their organizations, not just by which products or services they sell and offer, but with a life-centric approach to understanding and meeting customer needs, will emerge stronger and ignite growth in their organizations